Google Analytics 4 is the next generation of Google Analytics. This is not simply a new version; it’s a new way to track and present data. Google’s goal is to provide more predictive analytics and display those through better data visualization.
Change is coming faster than ever. Every week, I search for the meaning of some new acronym that impacts our business processes. As someone who oversees not only HORNE’s web properties, but also those of clients, I had to research these changes Google has made. Here are my key takeaways.
With 1,000+ team members, we serve clients in 48 states and 2 U.S. territories. We focus on construction, cybersecurity, economic recovery, financial institutions, franchise, healthcare, M&A and public & middle market companies.
Bruce Walt is a partner at HORNE where he leads business development for business strategy, data and technology, learning and development, marketing, and process transformation solutions.
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