Google Analytics 4 is the next generation of Google Analytics. This is not simply a new version; it’s a new way to track and present data. Google’s goal is to provide more predictive analytics and display those through better data visualization.
Change is coming faster than ever. Every week, I search for the meaning of some new acronym that impacts our business processes. As someone who oversees not only HORNE’s web properties, but also those of clients, I had to research these changes Google has made. Here are my key takeaways.
In today’s world, consumers expect personalized experiences in their business interactions. Companies must engage customers who buy their products and services if they want to be successful.
While the COVID-19 situation has been a disruptor to many industries, restaurants have the ability to weather this pandemic by adopting a few best practices.
With 1,000+ team members, we serve clients in 48 states and 2 U.S. territories. We focus on construction, cybersecurity, economic recovery, financial institutions, franchise, healthcare, M&A and public & middle market companies.
Having your “I”s dotted and “T”s crossed is important. But you need more than just compliance. Most business decisions have operational, tax, personal or long-term financial repercussions.
Bruce Walt is a partner at HORNE where he leads business development for business strategy, data and technology, learning and development, marketing, and process transformation solutions.